Chinese Governmental Prize: A Design Inspired by Tradition

A Unique Book Design by Lu Zhao

The Chinese Governmental Prize for Publishing is a hardcover book that comes in a letter box set, divided into three volumes. What sets it apart is its use of special environmentally-friendly cotton paper for printing. The design pays particular attention to the void on the title page, and incorporates movable-type printing in the design of the lining papers.

When you open the book, you are greeted with a richly laid out text, arranged in a precise and orderly manner. The design takes you on a journey, unfolding like a picturesque scroll, revealing diverse content with each turn of the page. Each volume presents the award-winning books with various shooting patterns, adding an assortment of textures to the reading experience.

The overall design of the collection exudes simplicity, sobriety, and artistry. It is a true reflection of Lu Zhao's vision and creativity.

The Chinese Governmental Prize for Publishing is not just a book, but a work of art. It engages all the senses, incorporating elements of hearing, taste, touch, smell, and sight. It is a comprehensive design that allows readers to fully immerse themselves in the beauty and charm of the book.

The book design was completed at Luxun Academy of Fine Arts School of Visual Communication Design and Lu Zhao Design Studio in 2017. Throughout the creative process, the design team faced challenges, particularly in capturing the essence of the books through internal photography. However, their dedication and attention to detail resulted in a design that accurately conveys the significance of book publishing and its impact on contemporary design.

The Chinese Governmental Prize for Publishing has received recognition for its outstanding design. In 2018, it was awarded the Bronze A' Design Award in the Print and Published Media Design category. This prestigious award honors designs that showcase creativity, resourcefulness, and technical skill, contributing to improvements in quality of life.

Lu Zhao's design is a true masterpiece, blending tradition with innovation, and showcasing the beauty of Chinese printing techniques. It is a testament to the timeless appeal of art, architecture, design, innovation, and technology.